Customer understanding is the bedrock for a strong business. Sounds simple. What’s harder is getting the whole organisation lined up behind the same insights. And ensuring those insights stick in people’s minds rather than die in a PowerPoint presentation.
From creating video, to designing workshop tools, to magazines and posters, we make the consumer cut through.
How do you bring to life audience clusters in a way that not only the data team but designers and engineers can relate to?
Using their products as the start point InklingCC created packs of business cards for each of moo.com's typologies. Neat, visual and always to-hand, a planning tool that works for every department.
The work we do is hard to share publicly. To hear more about who we’ve worked with and how we helped, get in touch.
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How do you get a global organisation - and all their agencies - to research, agree and sign off a comms strategy in under a month?
"With the speed and requirements of the project, I felt in very safe hands. Anything which can drive people towards the kind of quick strategic actions they did is a great piece of work".
How do you create a meaningful retail partnerships, with only a tenth of the budget of your competitor and a fraction of the distribution muscle?
“They just seemed to get the challenges we face and how to combat it extremely quickly, without us spelling it out. And they’re fun to work with!”
How do you turn a niche passion brand into a global player, without alienating the core?
"They felt like part of the MOO family the minute they walked through the door. It was really important that we found a partner that understood our brand and business quickly. We were impressed with their ability to ask just the right questions, including the ‘hard’ questions. Refreshing to work with, honest, realistic, hard-working and down right smart. I couldn’t recommend them enough."