A Consumer Consultancy

The biggest challenge for businesses today isn’t keeping up with technology. Or even with competitors.

It’s keeping up with consumers.

The biggest challenge for businesses today isn’t keeping up with technology. Or even with competitors.

It’s keeping up with consumers.

Customer
Driven
Strategy

1

Insight

Research that your team remembers.

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CUSTOMER
INSTINCT

2

Comms

Get noticed with the right content at the right time.

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CUT
THROUGH

3

Product

Companies that start with the customer make better products.

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COMPETITIVE
ADVANTAGE

4

Experience

What does customer experience actually mean in your category?

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NATURAL
CONNECTION

Tools and
Reports

Open Source

A new way to look at your customer journey.

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The Big 7

A strong proposition takes discipline. Behind every great idea there is firm strategic scaffolding that lifts the thinking above the mediocre.

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Courage Cards

For meetings that don't suck.

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Stuck Strategy

Strategy
+Action

How to stop spinning your wheels.

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Desire Scorned

What women desire... in comms that is.

Downlaod

Let's talk

Companies that start with their audience build stronger brands, are more effective communicators and move faster.

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What our clients
are saying

How do you get a global organisation - and all their agencies - to research, agree and sign off a comms strategy in under a month?

"With the speed and requirements of the project, I felt in very safe hands. Anything which can drive people towards the kind of quick strategic actions they did is a great piece of work".
Lara Biddiscombe, Senior Manager, Marketing Insights, Microsoft

How do you create a meaningful retail partnerships, with only a tenth of the budget of your competitor and a fraction of the distribution muscle?

“They just seemed to get the challenges we face and how to combat it extremely quickly, without us spelling it out. And they’re fun to work with!”
Ian Peart, Business Development Director, Pernod Ricard

How do you turn a niche passion brand into a global player, without alienating the core?

"They felt like part of the MOO family the minute they walked through the door. It was really important that we found a partner that understood our brand and business quickly. We were impressed with their ability to ask just the right questions, including the ‘hard’ questions. Refreshing to work with, honest, realistic, hard-working and down right smart. I couldn’t recommend them enough."
Teresa Pereira, Head of Brand, MOO

Who we are

Based in London but operating internationally, we are a specialist consultancy founded by Louise Flett and Alice Salisbury.

Louise
Flett

Founder

A committed generalist with two decades working at the intersection of comms planning, brand development and consumer behaviour. Beneath all of that she’s a farmer’s daughter.

See Linkedin for full biog.

Alice
Salisbury

Founder

A planner with deep expertise in consumer research. An excellent predictor of elections. A irregular speaker at industry events.

See Linkedin for full biog.

Louise Flett

FOUNDER

A committed generalist with two decades working at the intersection of comms planning, brand development and consumer behaviour. Beneath all of that she’s a farmer’s daughter. Full bio linkedin.

Alice Salisbury

FOUNDER

A planner with deep expertise in consumer research. An excellent predictor of elections. A irregular speaker at industry events. Full bio linkedin.